Welcome to "GreenWatchers: Gaming for Transparent Sustainability," where you embark on a sustainable journey filled with challenges, power-ups, and a mission to expose greenwashing. Before you rev up your motorbike and hit the road, let's go through the rules and objectives of the game.
Your goal is to drive through a sustainable world, collect points, and expose false sustainability claims. Along the way, gather power-ups to extend your gameplay time. In this way, lets learn to call out misleading business practices and educate ourselves to become more informed consumers,
- Begin your adventure as you drive through an interactive tunnel filled with informative facts on greenwashing.
- On the home screen, you'll find your trusty motorbike, symbolising sustainability, plugged in for charging.
- Recycling Bins: Collect plastic items adorned with recyclable symbols to earn points.
- Solar Panels: Restore energy and gain valuable points.
- Wind Turbines: Activate these to enjoy a short burst of speed and score additional points.
- Carbon Molecules: Extend your gameplay time by 10 seconds by capturing carbon.
These give you temporary boosts, making your journey smoother and more rewarding. Collect them to gain advantages.
- The road ahead presents both challenges and choices. You'll encounter left and right turns.
- Genuine Claims: These claims allow you to continue your journey as you support genuine sustainability efforts. Embrace:
- Recycled material (e.g. 90% of raw supply)
- Fairtrade (e.g. 2% of each invoice)
- Medical care for women workers
- Training programs for marginalised women
- Smart classrooms in rural schools
- Clean drinking water delivery
- Solar panel installations
- Vocational training for adults
- 100% Recyclable
- Full Equal pay claims
- Greener practices
- Specialized training to all staff
- CSR for all involved communities
- Clean water delivered to everyone around the factory
- Operating on only wave generated energy
- Engaged in upskilling all employees
- Your well-selected roadmap will occasionally prompt you to identify certification symbols. While some symbols are authentic and recognised, others are simply well-designed marketing campaigns. Identify the authentic certification marks for a points boost.
Hint: Authentic symbols are issued by established organisations, the names of which can be seen on the certification whereas misleading ones are unsubstantiated claims of being “good for the environment”.
- Authentic Certifications: Here are some of the authentic certification labels you are likely to see
- Deceptive Certifications: Here are some of the certifications that show up on a lot of products but are neither validated nor genuine, making them just a marketing gimmick.
- Be careful when navigating through diversions and directions.
- Avoid greenwashing claims at all costs.
- Collect power-ups to increase your speed, energy, and gameplay time.
- Use your energy wisely.